In this episode of the Business of Talent Podcast, hosts Jordan and Sam explore innovative ways to monetize content and support creators. They dive into the recent developments surrounding Cam Newton's new creator studio in Atlanta and its potential impact on underrepresented voices. The episode also covers Fixated securing $13 million to enhance creator monetization and management, and India's $1 billion commitment to boost its creator economy. Tune in to understand the evolving landscape of media, talent, and entertainment, and how these changes are redefining business strategies. 00:57 Cam Newton's New Creator Studio 08:38 Fixated's $13 Million Funding Round 14:06 India's $1 Billion Investment in Creator Economy 17:53 Closing Remarks and Next Episode Teaser

In this episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Isabel Li, a seasoned expert in influencer marketing and social strategy. Isabel has led successful campaigns for brands like Spotify, Netflix, HBO Max, and Target. The conversation dives into the key aspects of running impactful influencer marketing campaigns, setting strategic goals, and the importance of aligning creative content with influencers' authentic styles. Isabel also shares insights into selecting the right creators, avoiding common mistakes, and maximizing ROI. The episode offers a holistic view of influencer marketing, blending business objectives with creative freedom. 00:29 Meet Our Special Guest: Isabel Li 01:34 Diving into Influencer Campaigns 03:21 Setting Clear Goals and KPIs 05:22 Successful Strategies and Campaigns 09:57 Creative Planning and Execution 13:13 Common Mistakes in Influencer Marketing 16:18 Building Relationships with Influencers 17:43 The Impact of Collaboration on Creative Output 18:10 Expanding Influencer Roles Beyond Social Media 18:41 Building Long-Term Relationships with Influencers 19:30 The Evolution of Influencer Selection in the Music Industry 21:40 Manual Research vs. Influencer Software 25:37 Balancing Macro and Micro Influencers 27:30 Effective Marketing Tactics and Common Pitfalls 29:38 The Value of Influencer Relationship Management 31:17 A Viral Success Story: Spotify Wrapped Campaign 33:31 Favorite Tools for Influencer Reporting and Analysis 34:33 Influencer vs. Creator: What's in a Name? 35:26 Conclusion and Final Thoughts

In this episode of the Business Talent Podcast, hosts Jordan and Sam discuss the rise of talent-led brands and their potential long-term viability. They explore market shifts driven by technological advancements that have made it easier to create content and build audiences. Highlighting successful ventures like Logan Paul and KSI's Prime and Kim Kardashian's Skims, alongside flops like Travis Scott's Cacti, they analyze key factors for success in this space. The conversation delves into the importance of product market fit, reducing key man risk, and long-term business fundamentals, while also weighing if this trend represents a sustainable business model or just a transient bubble. 00:00 Introduction and Warm-Up 00:50 Overview of Talent-Led Brands 02:23 Market Shifts and Technology Impact 09:33 Case Study: Prime by Logan Paul and KSI 13:25 Key Man Risk and Brand Sustainability 19:15 Success Factors for Talent-Led Brands 23:51 Final Thoughts and Personal Favorites 27:54 Conclusion and Sign-Off