When Traditional Advertising Is Dead
BCG
Listen to Recent Episodes
When Traditional Advertising Is Dead
Feb 19 2025 • 33 mins
It’s no secret the media business, which has long relied on advertising revenue, is in crisis. It’s not a stretch to imagine that few if any of the major TV networks, newspapers and magazines - the old guard bedrocks of U.S. media - will survive into the next decade. BCG’s Neal Zuckerman imagines a world where every business has a Chief Content Officer. From health insurers to snack-food companies, companies are creating their own content to entertain and educate their customers. Zuckerman also explores the future of on-demand streaming and how the news business could survive and even thrive.
Learn More:
Neal Zuckerman: https://on.bcg.com/4k6uj5i
BCG Media and Entertainment Industry: https://on.bcg.com/3QoGKfi
Why Video Streamers Need to Rebundle: https://on.bcg.com/415I5fJ
Content Creation Is Key to Marketing Success https://www.youtube.com/watch?v=475zs6pf8nI
Sustainable and Affordable: When Housing Is No Longer in Crisis (First Aired: October 30, 2024)
Feb 05 2025 • 34 mins
How will advances in sustainable materials and modular construction change how homes are designed and built? And how will these innovations address the urgent need for affordable housing? BCG’s Matthias Tauber suggests ways to solve the housing crisis through changes in design, manufacturing, materials, permitting, and financing. Homes of the future will provide more alternatives, often by reimagining shared spaces and resources in flexible ways that allow for custom designs. The one no-regret move? Tauber says: invest in technology.
Learn More:
Matthias Tauber: https://on.bcg.com/4fh2mo2
Building Materials Industry: https://on.bcg.com/3Ultz19
GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT
CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT
CEO Moments of Truth: https://on.bcg.com/ITMoT
Bonus Davos Episode: Highlights from BCG’s Global Chair & GENE
Jan 28 2025 • 18 mins
Join BCG’s Global Chair Rich Lesser, and GENE, BCG’s GenAI conversational agent, for the high points from the speaking halls and hallways of the 2025 World Economic Forum meeting in Davos, Switzerland. Rich and GENE spotlight what world and business leaders had to say in conversations about geopolitics, economic growth, the path to AI success for business, and more. To learn more about BCG at Davos, visit https://www.bcg.com/about/partner-ecosystem/world-economic-forum/davos. To hear more of GENE, listen at https://lnk.to/imagine-this-general-show01.
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