When Indian Consumers Shape Global Trends
BCG
Listen to Recent Episodes
When Layoffs Are a Thing of the Past
Mar 19 2025 • 27 mins
Even the most nimble and successful companies are sometimes forced to replace huge swaths of their workforce when business strategy changes. But layoffs come with costs: hiring and firing workers is expensive. Letting workers go can also damage an institution’s reputation and demoralize the employees who remain. BCG’s Kevin Kelley explains how companies can reduce the need for layoffs by creating teams that are flexible enough to pivot as priorities shift. The key is to avoid turning teams into silos that know how to do only one thing and thus become obsolete when priorities change.
Learn More:
Kevin Kelley: https://on.bcg.com/4kSmNLN
Resetting the Organization to Improve Cost and Enhance Effectiveness: https://on.bcg.com/3ReXxla
BCG’s Latest Thinking on Cost Excellence: https://on.bcg.com/4irJBjB
BCG’s Latest Thinking on People Strategy: https://on.bcg.com/43Mo2WI
BCG on Organization Design: https://on.bcg.com/4krU0gW
When Indian Consumers Shape Global Trends
Mar 05 2025 • 31 mins
India has been experiencing a rapid transformation over the past decade. The government has made massive investments in physical and digital public infrastructure, and its share of affluent consumers has grown considerably. It’s also young – over half of India’s 1.4 billion people are under the age of 30. In this episode, BCG’s Kanika Sanghi imagines how India’s rising consumer class could change the global economy, from setting trends to pioneering new business models. Sanghi's advice is that business leaders across industries should start planning now to capitalize on India’s growth story.
Learn More:
Kanika Sanghi: https://on.bcg.com/3D2ZI8i
BCG on Customer Insights: https://on.bcg.com/4h5FUPw
The CEO’s Guide to India: https://on.bcg.com/3EZP9U0
The $2 Trillion Opportunity: How Gen Z is Shaping the New India: https://on.bcg.com/3QH83lg
When Traditional Advertising Is Dead
Feb 19 2025 • 33 mins
It’s no secret the media business, which has long relied on advertising revenue, is in crisis. It’s not a stretch to imagine that few if any of the major TV networks, newspapers and magazines - the old guard bedrocks of U.S. media - will survive into the next decade. BCG’s Neal Zuckerman imagines a world where every business has a Chief Content Officer. From health insurers to snack-food companies, companies are creating their own content to entertain and educate their customers. Zuckerman also explores the future of on-demand streaming and how the news business could survive and even thrive.
Learn More:
Neal Zuckerman: https://on.bcg.com/4k6uj5i
BCG Media and Entertainment Industry: https://on.bcg.com/3QoGKfi
Why Video Streamers Need to Rebundle: https://on.bcg.com/415I5fJ
Content Creation Is Key to Marketing Success https://www.youtube.com/watch?v=475zs6pf8nI
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