After 138 episodes and almost four years to the day since we recorded our first one, Will and Richard have decided to take a short break. We do plan to continue Bubble Trouble, and we are not short of bubbles that are causing trouble, but we want to take time to recharge and reflect on how we can make the show better than ever.  We hope you’ll look back through the archives as there are so many episodes that are every bit as relevant today as they were in 2021 when we started. We’ll have word soon on when you can expect new episodes, but thanks so much for listening. Hosted on Acast. See acast.com/privacy for more information.

Who doesn’t like to talk about Twitter and Tweets? Word of mouth (or tweet) is the secret sauce of its success. But has it ever been successful? And if it hasn’t, how do you gauge the impact of Elon Musk’s shock therapy over the past two years? Journalist Kurt Wagner joins to share his deep dive profile of the tortured history of Twitter. [Repeat from May, 2024] For more on Bubble Trouble, including transcripts of the show, visit us online at http://bubbletroublepodcast.com You can learn more about Richard at https://www.linkedin.com/in/richard-kramer-16306b2/ More on Will Page at: https://pivotaleconomics.com (Times below correspond to the episode without considering any inserted advertisements.) This episode of Bubble Trouble features a conversation with Bloomberg journalist Kurt Wagner, author of 'Battle for the Bird,' a book about Twitter's tumultuous history and evolution, particularly under Elon Musk's ownership. The hosts, independent analyst Richard Kramer and economist Will Page, delve into Twitter’s origins, its struggle to monetize effectively compared to giants like Meta, and the significant influence of Jack Dorsey’s leadership style on the platform's direction. They discuss the platform's missed opportunities, such as Vine and Periscope, and how it became a place where 'good ideas go to die.' The discussion also covers Musk's takeover, his attempts to transform Twitter into 'X', and the challenges of balancing free speech with the need for content moderation and advertiser appeal. Wagner shares insights on the potential future of 'X', the impact of Musk's leadership on the platform's advertising and user engagement, and the skepticism surrounding the 'everything app' concept Musk envisions. 00:00 Introduction 01:02 Part One 01:02 Deep Dive with Kurt Wagner: The Story of Twitter 02:36 The Origins and Evolution of Twitter 06:20 Twitter's User Base and Business Model Explored 09:10 The Challenges of Twitter's Business Model 14:10 Board Dynamics and Google's Influence on Twitter 18:03 Extravagant Spending and Corporate Culture at Twitter 21:13 Reflections on Twitter's Stock Performance 23:47 The Almost Disney-Twitter Deal: A Glimpse into Corporate Negotiations 24:29 Twitter's Quest for a Savior and Its Struggle for Independence 25:53 Missed Opportunities: The Story of Vine and Periscope 27:27 Part Two 27:27 Transition to Part Two: The Elon Musk Era at Twitter 27:49 The Challenges of Rebranding Twitter to X and Musk's Controversial Leadership 28:32 The Impact of Elon Musk's Actions on Twitter's Ad Revenue and Brand Safety 36:52 The Struggle with Bots and Spam: Has It Gotten Worse? 40:06 Free Speech Under Musk: A Double-Edged Sword 44:26 The Everything App Ambition: A Skeptical View 46:33 Closing Thoughts and Acknowledgements 47:01 Credits Hosted on Acast. See acast.com/privacy for more information.

This week let’s settle back to our sofas, grab our remote controls and work out what to watch with Doug Shapiro, among the most prominent voices in the world of television and its tech disrupters. His clear and concise work, all available to watch and read on his website is the go to for thousands. For more on Bubble Trouble, including transcripts of the show, visit us online at http://bubbletroublepodcast.com You can learn more about Richard at https://www.linkedin.com/in/richard-kramer-16306b2/ More on Will Page at: https://pivotaleconomics.com (Times below correspond to the episode without considering any inserted advertisements.) In this episode of Bubble Trouble, hosts delve into the intricacies of media disruption with Doug Shapiro, a prominent voice in TV, economics, and tech. Celebrating over a century of their show's success, they explore topics such as the supply and demand curve changes, the potential of AI in content creation, and the future of media companies amidst technological advancements. Shapiro offers insights into the tectonic shifts affecting the industry, from the rise of new media over traditional formats to the economic implications of infinite content in a world of fixed demand. The discussion also touches on intellectual property, the ethics surrounding AI, and the challenges faced by incumbents in adapting to rapid innovation. 00:00 Introduction 00:42 Part One 00:49 Guest Introduction: Doug Shapiro 01:12 Doug Shapiro's Career Journey 02:12 The Evolution of Media Consumption 03:50 Supply and Demand in Media 07:19 Generative AI and Content Creation 10:32 The Future of Media Distribution 23:09 The Creator Economy and Power Laws 27:13 Part Two 27:30 Hollywood vs. Big Tech 30:00 AI's Impact on Hollywood: A Double-Edged Sword 30:44 Disruption in the Entertainment Industry 31:23 The Future of High-End Content 32:06 AI as a Productivity Tool in Hollywood 32:46 The Rise of AI-Enabled Studios 33:43 Introducing Sora: The Future of Content Creation 35:14 The Turing Test in Video Content 38:22 Local Content vs. Global Tent Poles 40:21 The Copyright Conundrum 41:56 The Dirty Deal: Media and Tech Collusion 48:06 The Fair Use Debate 50:59 Disruption is Hard: Lessons from Netflix 54:22 Concluding Thoughts and Future Outlook 55:42 Credits Hosted on Acast. See acast.com/privacy for more information.